The design section of this site is divided into: general, the category of posters, proposals, invitations and brochures; identity is reserved for corporte identity; CD packaging relates to musicians and represents the best of both worlds for me – music and images; Publication is about newsletters and newspapers and represents only a smattering of the publications I've worked on. There are just too many, and frankly, they weren't all beautiful.
It is my philosophy that any design needs to suit the sensibility and style of the client, while effectively communicating their needs. I find if I listen, the images form in my mind.
I've been a graphic designer for a very long time, sufficient to say I bought a mac in 1990 to stay current and viable. The computer changed the scope of possbilities, brought down the cost of reproduction for clients and made design a new adventure. It opened up the same world of possbilities to anyone with a computer and the right software package, leading to an era of poorly executed design and lost possbilities. But this technology is a tool – no more or less than a knife and a sheet of rubylith. Used effectively, it can help express a thing of beauty and turn it into an effective vehicle of communication.
creativeessentials@shawbiz.ca
Websites
capercanada.ca
kenkuzminski.com
